Question, parents. When was the last time Mummy or Daddy duties brought a smile to your face?
Can’t remember? We guessed as much. The question really bothered us, though. So much so that we came up with an entire brand dedicated to baby apparel. Or shall we say, a brand that rethinks how baby apparel is designed and made.
Unsurprisingly, our story begins with way too many diaper blowouts, and a pair of defeated parents. Yup. That’s us, Joanne and Wilson. While wrestling with unruly rompers and an upset child, we figured there must be other couples out there facing the same plight. I mean, there has to be a better way to design these tiny clothes. Right?
OETEO was born. That’s “ee-tay-o”, spoken with the newfound zest and energy after using our products. Combining 40 years of experience in the apparel industry, and a whole lot of creativity, we successfully created a line of fuss-free and incredibly comfortable baby apparel.
One of our best-loved products is Easyeo, a first-of-its-kind baby romper without zips and buttons. How’s that for convenience?
But we’re more than just a fun brand name and a clever product. OETEO is the belief that parenting should be enjoyable for everyone involved. Whether it’s Daddy, Mummy or baby.
Because these moments, precious as they are, don’t happen twice. And we want you to embrace the moment, knowing that everything else has been taken care of.