Hello!

Putting The Fun Back Into Parenthood, One Apparel At A Time

At the heart of our brand, we centre our decisions around the warmth and togetherness of family. Our priority is to enhance the well-being of you and your loved ones. We're more than just a company; we're a community driven by passion, love and care that echoes the fun and joy of childhood and parenting.

 Sustainability is a key consideration to our brand. We're dedicated to promoting its importance, building a legacy for future generations. We strive to seamlessly combine technology and design to make your life easier and more efficient.

 We believe that parenthood should be an exhilarating adventure for every member of the family. We cherish family bonds and strive to make parenting a delightful and memorable journey. Together, as a united community, we aspire to make the world a better place, one small step at a time.

OETEO's products will always be comfy, fuss-free, and playfully innovative while remaining affordable and accessible, reflecting our strong commitment to innovation and functionality.

Because these moments, precious as they are, don’t happen twice. And we want you to embrace the moment, knowing that everything else has been taken care of.

Why we do what we do?

Every child is precious and unique and worth our every effort to protect and nurture

How do we do it?

To create thoughtful designs and experiences, and making it accessible to all parents

Our vision for the future

To become a trusted and iconic brand for baby apparel, loved by families around asia and beyond

Our Core Values

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Family
Focused


We design our products from a parent’s perspective because we care about you and your little ones.

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Sustainability

We're dedicated to promoting the importance of sustainability, building a legacy for future generations.

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Community
Driven

We strive to build a loving community that involves children and to make the world better, one step at a time.

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Innovative


We are constantly exploring creative ways to improve our products and bring more functionality to our products.

Our Innovations

OETEO protects and nurtures every child through designing fuss-free and quality baby apparels that are accessible to all parents

Easyeo

Rompers with no buttons, snaps or zips!

Easywear

Rompers with built in mittens & footies

Blankeo

Multi-functional blanket & pillow

Beaneo

Multi-functional beanie, skirt or bib

Easysuit

Two-way zipper suit & blanket

Share your moments with us!

#embracethemoment

Follow us on Instagram

@embraceoeteo

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